Seong-su, known for being a major shoe and leather manufacturing district, is the inspiration behind this graphic. The many layers of paint, stickers, posters, tape, and markings reflect the energy and fast pace the area has carried for decades.

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The juxtaposition of old and new—and what happens when those two worlds collide—was a key influence in this design. It captures a dynamic blend of modern and nostalgic sensibilities.

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Though Seong-su continues to evolve quickly, the Moto Tee celebrates the original, authentic establishments, people, and spirit that define its roots.