pojangmacha floral

seoul, S KOREA

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Ilgi Pojangmacha Floral Print

Street style in Mia-Dong.

Gwangjang MarketSeoul, S. Korea. 2018

Street style in Mia-Dong.

The "POJANGMACHA FLORAL" print is an allover design celebrating the style and attitude of "ajuma" (middle-aged women) fashion. 

​During a trip to Seoul in May 2018, many sightings of ajuma style on the streets and around local markets sparked the inspiration and idea for this print.

​The mixture of bold motifs and wild color combinations showcased a spirit that freely embraced graphics that made each individual's outfit unique and memorable. The patchwork layout is designed in such a way that each shirt is cut unique in placement -- each garment is one-of-a-kind.

Ilgi Pojangmacha Floral Print Lookbook Shoot in New York City
Ilgi Pojangmacha Floral Print Lookbook Shoot in New York City
Ilgi Pojangmacha Floral Print Lookbook Shoot in New York City
Ilgi Pojangmacha Floral Print Lookbook Shoot in New York City
Ilgi Pojangmacha Floral Print Lookbook Shoot in New York City
Ilgi Pojangmacha Floral Print Lookbook Shoot in New York City