top of page
pojangmacha floral
seoul, S KOREA



-A%20150.jpg)



Gwangjang Market. Seoul, S. Korea. 2018



Street style in Mia-Dong.

The "POJANGMACHA FLORAL" print is an allover design celebrating the style and attitude of "ajuma" (middle-aged women) fashion.
​
​During a trip to Seoul in May 2018, many sightings of ajuma style on the streets and around local markets sparked the inspiration and idea for this print.
​
​The mixture of bold motifs and wild color combinations showcased a spirit that freely embraced graphics that made each individual's outfit unique and memorable. The patchwork layout is designed in such a way that each shirt is cut unique in placement -- each garment is one-of-a-kind.
Street style in Mia-Dong.








bottom of page