chinatown manhattan, NY
The "MADISON PLAID" print is named after the local laundromat directly downstairs to ILGI's first studio location.
In a city where most don't have the luxury of a washer and dryer at home, residents are lugging their laundry to their local laundromats. A chore so specific to the NYC experience, it remains a fond memory. It's not the cleanest, most enjoyable or easy errand to accomplish, but it's something that cannot be avoided.
Taking designs from two blue plaid laundry bags, and placing them into ILGI's signature checkered layout, this version is a unique approach to a traditional plaid print by combining geometric and checkered elements.